Geneva, 14 November 2024 – The International Fragrance Association (IFRA) has announced the appointment of Alexander Mohr President of the organization, effective immediately. Dr Mohr succeeds Martina Bianchini, who has administered IFRA since 2016. In his new capacity, Dr Mohr will bring a renewed focus on strengthening IFRA’s core values and ensuring alignment across the organization to support its mission of promoting safe and sustainable fragrance use worldwide.
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